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Doyen are proud to announce a long term extension to the partnership with NR Sports for the development of Neymar Jr’s image and brand. This new deal will strengthen Doyen’s association with NR Sports, the exclusive holder of Neymar Jr.’s image rights, in a strategic partnership that will see both companies further collaborate across all areas including athlete career management.
The partnership which started in April 2013, will see Doyen continue to provide new business opportunities for the FC Barcelona and Brazil superstar, on behalf of NR Sports. Doyen will continue to bring their experience and expertise, building the brand and commercial partnerships globally. This cooperation will also extend to Neymar’s Institute based in his hometown Santos.
One of the most prodigious talents in world sport, Neymar Jr. capped a treble winning 2014/15 season with a goal in the Champions League final against Juventus. Since the start of this season, Neymar Jr. has continued to play at a fantastic level, scoring 16 goals in 17 games for FC Barcelona and earning a place in the Ballon d’Or top three.
Speaking on behalf of the company, Managing Director Simon Oliveira said “Neymar Jr. is a very special talent with a real desire to be successful in everything he does. We are pleased to continue working with Neymar Jr. playing a more relevant and active role in his off the field career. 2016 will be another pivotal year with the Olympics in his home country leading up to the World Cup in 2018, where he will be one of the most iconic players of that tournament.
This announcement comes after the player further enhanced his sponsorship portfolio with a deal to become the global cover star for Konami’s Pro Evolution Soccer series and a brand ambassador for PokerStars. The 23 year old who has over 110 million followers across his social media platforms has become one of the best players and most popular celebrities worldwide.
Doyen has already made a significant stride in the industry. Allied to a roster of talent that includes David Beckham, Xavi Hernandez and Boris Becker the company has also established a managerial partnership in Holland with Muy Manero for the representation of young talent including Steven Bergwijn, Abdelhak Nouri and Calvin Verdonk.
Parallel to its work with talent, Doyen are at the forefront of new platform creation with investment in the digital football platform Squawka and the establishment of Time Run, an exhilarating escape the room adventure. The company has also produced the cinematic documentary ‘Class of 92’ and recently announced its collaboration in a new feature length film following Usain Bolt in his preparation for the 2016 Olympic Games.